We secure commuting habit changes in your organisation
Below are three examples that illustrate the width of experiences that are part of our track record for commuting habit changes. The success stories covers:
- Gothenburg – a smaller city in Sweden, low congestion problems, high environmental awareness, high smart phone penetration
- Mexico City – a mega city, large congestion problems, large variance in environmental concern, medium smart phone penetration
- Lindholmen -a range of corporations have set-up dedicated communities as a way to raise awareness and get both measurements and CO2 reductions
A good example of changing habits
Jan Arvidsson at Gothenburg City Biskopsgården participated in a Commute Greener campaign and changed to a much more sustainable commuting behavior within 10 weeks. Jan used to be a habitual driver when they started the campaign but he made a commitment – switch from driving to bike commute. Jan stood by his word: ”I now seldom use the car, and only for long distance meetings.” As a result of the change of habits, Jan states that he feel healthier, have gained some stamina and that he get to enjoy the scenery more thanwhen he drove.
The city of Gothenburg, Biskopsgården, arranged a Commute Greener campaign during 10 weeks in spring 2010. The 750 employees, divided in groups with 5 to 50 persons each, started to record their daily commute to work. The average CO2 reduction target was 10% , but most groups got results above this. One group even got 67% in CO2 reductions, which is an amazing result. About 9,900 zero-emission kilometers were registered – a distance corresponding to 235 marathons!
“Great fun!” says Marja Högberg, environmental co-ordinator at Biskopsgården. “Every kilogram of carbon dioxide was counted and I think it gave many people a new understanding and insight. The opportunity to set your own targets and then follow the difference every single one of us makes, is really stimulating. We like to continue using Commute Greener!” (Read more)
Employee awareness made impressive impact in a mega city
Like many of other mega cities around the world Mexico City has major problems with air pollution, traffic congestion, noise and other traffic related environmental problems. In late 2010 authorities in Mexico City decided to start a Commute Greener campaign involving employees in several organizations in the administration.
The purpose was to measure the CO2 footprint of the employees commutes as well as raise awareness and inspire change of transportation habits towards more environmentally friendly ones. During the campaign the employees of Mexico City made impressive achievements. Departments reached up to 40 % reduction of their normal commute footprints by changing their normal commuting habits. On a yearly basis, the CO2 reductions could reach 75,000 tons for the defined segments! Mexico City proved in a very successful way that it is possible to influence personal awareness and generate measurable change in mega cities as well. This was possible due to effective engagement methods, together with a governance structure and follow-up.
“It is very valuable to work together with Commute Greener” says Martha Delgado, Secretary of Environment in the government of Mexico City. She continues, “Our city has an ambitious Green Plan and transportation is one important area. The opportunity to both measure and reduce CO2 emissions makes Commute Greener suitable for integration with our Environmental Management System.” (Read more)
An increasing number of cities, municipalities, authorities, businesses and individuals around the world are already using Commute Greener. The simple and effective application enables individuals and cities to understand commuting behaviour and to make environmentally conscious transportation choices and decisions.
An unique cooperation between academy and business
Just before summer 2011 a campaign started to engage students and employees from academy, institutes and several corporations. Niklas Wahlberg, CEO of Lindholmen Science Park, was one of those who launched the campaign:
“We cross-fertilize modern media, intelligent transport systems and mobile internet. Commute Greener provides tangible business results as well as improves our travel behavior. Thanks to unique matching, a new way of finding a ride share is on the increase and the amount of collected Zero-Emission-Miles are equivalent to an entire trip around the world!” (Read more)
During the 10 weeks campaign the public transportations increased with 12% and biking with 17% which resulted in:
- Reduced CO2 emission with 13 % and about 3,2 tons CO2 savings.
- 22 000 Zero Emission Kilometers were captured
- Health improvements and many saved lifes
Below is an example of results achieved from a week during the Lindholmen campaign:
Valuable results through smart climate campaigns prove that changing habits works. It shows us that Commute Greener is a good solution for both private persons and organizations. Hopefully we got some people to really think about the commute. Health is also as important as environment in many peoples thinking, and economy is definitely high on the list. There are many ways to get people engaged, it is just a matter of finding them. We are happy that our customers tell success stories and that we together continuously keep improving established engagements methods.