An short tip from Guest blogger Jessica Gold, thanks a lot!
Copenhagen, the capital of Denmark, has for a long time been a very bicycle friendly city. Have a look at a New York Times report about how commuters take greener ways. Pedaling to work on their very own superhighway.
More than 20 of these superhighways in and around Copenhagen contribute to taking Danes on further steps on the right way.
In the past few weeks our Commute Greener team has been working on an exciting new project connected to an upcoming environmental event. Can you guess what event we have in mind? It’s the Earth Hour! This year it will be happening on Saturday, 23rd March between 8:30 and 9:30 p.m. local time , so don’t forget to switch off your lights! This is done every year all over the world to make people reflect on the need of taking actions on climate change.
We propose that you take your actions straight away. Commute Greener application is a tool that can help you to contribute to a greener planet on a daily basis, by encouraging you to commute to work in more environmental ways.
On the occasion of Earth Hour we have created a special challenge that will be active for two weeks, between 18th March and 1st April. This time all active participants (with more than zero points) will have a chance to be rewarded for their efforts, since we’ll randomly choose winners between them. We really want you to encourage your friends, family and colleagues to join the challenge, not only for a good cause and fun, but also to increase everyone’s chances to win commuter gear! The entry goal starts already at 30 participants, and when there are more there will be more rewards. Furthermore, there are kids with special needs in Brazil that will get a better situation thanks to a bus ride. So please invite your fellow commuters, join the Earth Hour challenge and commute greener!
Download the free application from Apple Store for iPhones and Google Play for Androids. Or use it through facebook Appcenter. On your Commute Greener profile go to “Your challenges” in the upper right corner, click on the Earth Hour challenge and tick the “Join” option. Now start commuting greener and receive points for your improvements. Good luck!
To learn more about the Earth Hour please visit http://earthhour.org/ . If you would like to have a look at the global challenges created in the “I will if you will” spirit go to http://www.earthhour.org/iwill . If you would like to support WWF join our WWF challenge on Commute Greener and influence our contribution to its Swedish branch.
Usually strange things happen in the last days in October in many places. While we feel for those in trouble by storms we act with positive actions for sustainable development. At the same time lots of people are dressing up, making pumpkins and try to scare each other. And you may not know if those ghosts, zombies, witches and other strange creatures are real or not.
Guess what we met today on our way to work?
At Lindholmen Science Park in Sweden people who commute greener were greeted and others were tricked!
Sometimes these Halloween creatures are more inspiring than horrible and scary. Our one definitely wants to inspire you to change your behaviour at least for one day and chose public transport or biking instead of driving car. This is a chance to get a lot of positive emotions, meet people and experience beautiful autumn days or the season that surround you currently. At the same time you will take care of the environment.
To see the progress and share experiences you can always note journeys, as an organization with a dedicated community, or with rewards via our new Facebook application!
To take steps on the way towards sustainable transport solutions I relate with respect to grate role models. My blog post today will be extra personal at the same time as moving like a copycat relating to three ways: a trip to a guiding light in bright nature; a background journey origin in my magic motherhood (yes today is Mothers Day in Sweden); a future road including the successful sister of adventure to re-energise efforts for sustainable progress.
The copycat is in the text below trying to make a magic Swedish text into something that can be read as simply English – a challenge per say. ( are what respectful role models take on – I hope to endure, like they are <3 )
Last weekend the target was set to Pater Noster as part of a birthday celebration. Already at the start did signs of marvel and magic appear. What a wonderful world could be heard at the arrival on the central station and was followed by a tram trip in a beautiful sun set. Morning after begun with a ride share impacting the environment with 107 g/km (divided by 4 multiplied with 42 as the answer to everything).
Then came the RIB trip out to the charming little lighthouse just north of Marstrand om the Swedish west coast. Pater Noster, in the respectful role model as lighthouse, is 144 years old and has at least as many stories to tell in its natural setting. We checked in to be lighthouse keepers, to take part of background journeys and enjoy the present by the sea. Sharing experiences with a taste of salt and setting sails in the wind. Non of this would have happened without my magic mother. Today is just another ordinary day while I am extra grateful for the opportunity to have climbed the houndredthirtysomething steps up to the top of Pater Noster. As well as seeing the eternity into the maze of the surrounding archipelago from the top, take on oysters, bubbles and bath tub. To search and find treasures of nature dating back to lava flows and ice age. We encountered seals sunbathing, the fin of porpoises breaking the waves and birds nesting in every crevice.
Copykitten of this text has an origin, with modifications without getting lost in translation, in the objective to cherish Mothers Day. My mother is also a blogger (more than one post makes a blogger). My mother is true inspiration and a respectful role model. Age is just a state of mind and I so happy for the youth in her soul and sharpness in mind.
Curious and eager for quality of life, with the smile that create happiness. The Swedish text and for so much of future progress comes from my sisters. All love to all you great people and please continue to Commute Greener!
I do want to share 'What a Wonderful World with David Attenborough'
One more thing to share, The Daffodils, a poem by William Wordsworth.
I think it describes the wonder of spring and the beauty of nature better than anything else.
I wandered lonely as a cloud
That floats on high o’er vales and hills,
When all at once I saw a crowd,
A host, of golden daffodils;
Beside the lake, beneath the trees,
Fluttering and dancing in the breeze.
And twinkle on the milky way,
Continuous as the stars that shine
They stretched in never-ending line
Along the margin of a bay:
Ten thousand saw I at a glance,
Tossing their heads in sprightly dance.
The waves beside them danced; but they
Out-did the sparkling waves in glee:
A poet could not but be gay,
In such a jocund company:
I gazed – and gazed – but little thought
What wealth the show to me had brought:
For oft, when on my couch I lie
In vacant or in pensive mood,
They flash upon that inward eye
Which is the bliss of solitude;
And then my heart with pleasure fills,
And dances with the daffodils.
Finally, I want to thank everyone who Commute Greener!
Your dedicated and positive work for a sustainable world.
It helps to give us,
and succeeding generations,
the possibilities to go on wondering at and be enchanted by the beauty of nature.
Have you heard the line before? I do agree with Joni Mitchell in her line that “You don’t know what you have got till it’s gone…”. Today, marks WWF Earth Hour, and time pass quickly, you can never regain a lost hour so do the best you can with focus on sustainable results…
For me this hour is planned with some friends to climb a small mountain and in a picnic reflect upon on how Goteborg will turn off the lights for an hour. At the same time it marks a start to turn on WWF.commutegreener.com
We encourage everyone to take one step more, get measurable feedback and contribute to positive change. Let’s not come to discover that “They paved paradise to put up a parking lot”.
I hope it is ok to share this video for a good cause and maybe you like to share a favorite as well? Enclose a link into a comment or place at the Facebook page which, by the way, just got the timeline
Hundreds of millions of people, businesses and governments around the world unite these years to support the largest environmental event in history – Earth Hour. More than 5,200 cities and towns in 135 countries worldwide switched off their lights for Earth Hour 2011 alone, sending a powerful message for action on climate change. We asked ourself, what happens if we engage for more than one hour? Is it possible to get measurable change? Can joy and pleasure increase during everyday travels?
YES must be the answer. Today we are extra happy to enable WWF in Sweden to take one step more by introducing activities that will keep going even after the Earth Hour day. Everyone that signs up for the Earth Hour will get a free invitation to use a dedicated version of Commute Greener!
“Commute Greener fits perfectly as an extension to Earth Hour. Commute Greener addresses the climate issues in a positive way during everyday travel. Direct feedback is given to each individual in order to encourage more environmentally sustainable ways of living,” says Torbjörn Hegedüs, Communication Director at WWF Sweden, and continues: “We hope a large number of people will sign up on the WWF site for Commute Greener! It’s possible to start directly and challenge yourself, as well as friends and colleagues, in an exciting climate campaign.”
It is time to get going for a better environment, gain money, time, health and have fun, now also with Facebook login. Set the target on sustainable transport solutions while on the way we will provide even further gamification aspects. We support the WWF encouragement to take on challenges. “I will IF you will” #IWIYW so to say, what will you?
Was it 20 years ago on an Interrail through Europe? Was it on a t-shirt? Is it attributed to an Australian article on outdoor sports written at the turn of the millenium? I wonder… The fact is as I was just making a search on Bing and Google no hits were found. Let’s change that! It is a great expression since it encourage: courage, curiosity, creativity and a possibility to expand on what is possible.
Of course, we need to do keep on the path to sustainable transport solutions (at least in the context of developing Commute Greener!). At the same time inspiration may come from several angels and levels, here are some:
Sustainability focus as a market maker, to be a leader rather than a follower. A blog post refering and giving examples from IT companies and a World Economic Forum business case.
Dr. Seuss can inspire to go beyond the assumed… Hmm…
The worlds first serial produced electromobilty enabled waste truck (talk in swedish but video shows several features) by Renova.
Innovation capability, a scientific way to increase new value and we are contributing to a certain start at Luleå University of Technology.
In short, relate to ‘your edge’ and: Set your target. See the progress. Share experiences.
“Behavior drives attitude, not the other way around,” Luten said at BECC. “Even a small success changes how you feel and builds confidence, and that builds momentum.”
BECC, Behavior, Energy and Climate Change Conference, currently takes place in Washington DC. Marc Golden at PECC made a good post on some of the activities and also regard ‘hypermiling’. I feel this encouraging as it embrace several of the things we do in order to achieve a positive climate change. Our approach stretch beyond eco-driving as we establish new behavioural methods to engage and offer incentive systems when collecting Zero emission miles, Public transportation miles as well as Ride share miles as examples in our open innovation portfolio.